Brand mentions predict whether an AI system names your company. Backlinks predict whether it cites your page. The two 2026 studies everyone quotes measured different things, which is why they look like they contradict each other. Here is how to read them, and which one to fund first.

GEO, SEO, and AEO are three terms that appear in every fintech marketing conversation right now, usually interchangeably, usually incorrectly. Here is what each one actually requires you to do differently, and what to prioritize first on a new domain.