PR intelligence measures whether the market currently finds you credible, using data you do not control. It is not media monitoring and it is not damage control. Here is what the discipline actually measures, how it differs from the three things it gets confused with, and who needs it.

Most fintech brands only think about trust when something has already gone wrong. By then, they are paying recovery rates. Here is the case for treating reputation as pre-sales infrastructure, and what building it proactively actually looks like.