Google applies E-E-A-T more strictly to financial content than to almost any other category. A fintech site can have strong backlinks and clean on-page SEO and still get suppressed. Here is what the standard actually requires, and how to build toward it.

GEO, SEO, and AEO are three terms that appear in every fintech marketing conversation right now, usually interchangeably, usually incorrectly. Here is what each one actually requires you to do differently, and what to prioritize first on a new domain.