10 Best Link Building Experts for Fintech Companies

Jana Radojcic

Sep 1

9 min read

A link building expert is a specialist who earns editorial links from publications your buyers already trust, rather than buying placements at volume. For fintech companies the bar is higher, because financial content sits in Google's YMYL category and one link from the wrong site costs you more than it returns.

Ahrefs studied 75,000 brands and found branded web mentions correlated with AI visibility at 0.66 in ChatGPT and 0.71 in AI Mode, while link metrics showed very weak correlations across all three systems (Source: Ahrefs, December 2025).

That number gets misread constantly. It does not mean links stopped working. It means the people who are good at links are now good at something broader, and this list leans toward the ones who made that jump.

Key takeaways

Fintech link building is a trust problem before it is a volume problem.
Placement relevance beats domain rating on every fintech campaign.
The best practitioners now earn mentions and links together, not separately.
A specialist who names their sources beats an agency that hides them.
Match the expert to your stage, not to their follower count.

How I picked these ten

I did not rank by follower count or agency revenue. I ranked by whether a fintech marketing lead would get value from hiring or reading this person tomorrow. Four things mattered. Everything else was noise.

Criterion	What I looked for	Why it matters for fintech
Verifiable public work	Published studies, talks, or campaigns you can inspect yourself	Fintech buyers cannot verify a private case study, and neither can Google
Editorial placements	Links earned through pitching, data, or reporting, not paid inventory	Financial content is reviewed harder, so the source has to hold up
Relevance discipline	A stated position on why a link's context beats its metrics	A DR 80 lifestyle blog does nothing for a payments brand
Current practice	Active work in the last 12 months, not a 2019 case study	Link acquisition changed more between 2024 and 2026 than in the decade before

One thing I deliberately did not use: promised results. No honest link building expert guarantees a ranking, and anyone on a list who does should be off it.

The 10 best link building experts for fintech companies

1. Jana Radojcic, Adnen Enterprises

Full disclosure, this is my site, so read me last if you want. I run Adnen Enterprises LLC, am the Link Building Director at Get Stuff Digital and I am Director of Organic Growth at Alpha Market Flow. My work is narrow on purpose: authority building for fintech and SaaS brands, where the buyer is skeptical and the regulator is watching.

The position I keep arguing for is that trust is pre-sales work, not damage control. Most fintechs budget for reputation after something breaks. By then the expensive part is already done. I also run PR intelligence work, a framework designed at Alpha Market Flow that puts a number on perceived reputation instead of leaving it to vibes.

Best fit for: Seed to Series B fintech and SaaS brands that need authority built from close to zero.

2. Lily Ray, Amsive

Lily Ray is VP of SEO and AI Search at Amsive and founder of the consultancy Algorythmic. If you work in fintech she is the most useful person here to read even if you never hire her, because she has spent years documenting how Google's core updates treat YMYL sites. Her E-E-A-T research is the practical bridge between "get links" and "get the right links." Anyone selling links to a financial product page without understanding E-E-A-T for fintech is selling you risk.

Best fit for: Established fintechs that lost traffic in a core update and need a diagnosis before a campaign.

3. Gisele Navarro, NeoMam Studios

Gisele Navarro has been making the relevance argument since long before it was fashionable. Her work at digital PR studio NeoMam is built on the idea that a link's context is the asset and the metric is a proxy at best. She also wrote one of the more honest pieces in the space, arguing that PR is not a replacement for link building. That distinction matters in fintech, where a mention in a national outlet and a contextual link on a niche finance publication do different jobs.

Best fit for: Brands with budget for creative campaigns that need coverage and links from the same asset.

4. Garrett French, Citation Labs

Garrett French founded Citation Labs and has been publishing on link prospecting and scaled outreach for well over a decade. He is the person to study if your problem is process rather than creative. Most in-house fintech teams do not fail at links because the idea was bad. They fail because outreach at scale is an operational discipline and nobody owns it. French's material is the operating manual for that.

Best fit for: In-house teams building an outreach function instead of outsourcing one.

Building this in-house and want a second opinion on the plan? Here is how I run link building campaigns for fintech clients.

5. Irina Maltseva, Aura

Irina Maltseva is Growth Lead at Aura and previously ran marketing at Hunter.io, which means she built links for a product whose entire user base builds links. She is unusually specific about what worked and what did not. Her SaaS material transfers cleanly to fintech because the constraint is the same: long sales cycles, a technical product, and a buyer who reads reviews before they read your homepage.

Best fit for: SaaS and fintech growth leads who want a practitioner's playbook rather than theory.

6. Debbie Chew, Dialpad

Debbie Chew is Global SEO Manager at Dialpad and one of the clearest voices on data-led content as a link acquisition method. Her approach is to build the asset journalists actually want to cite, then pitch it properly.

For fintech this is the strongest play available, because you are usually sitting on proprietary transaction, pricing, or behavioral data no journalist can get anywhere else. Most teams never think to publish it.

Best fit for: Fintechs with proprietary data and nobody currently turning it into coverage.

7. Ross Hudgens, Siege Media

Ross Hudgens is Founder and CEO of Siege Media, an agency working across SaaS, fintech, and ecommerce. His long-running argument is that content marketing and link building are not separate line items. The Siege model is content-led: build pages good enough that links follow, then amplify. Slower than buying placements, and it compounds instead of decaying.

Best fit for: Funded fintechs that want one team owning content and links together.

8. Amanda Milligan, digital PR

Amanda Milligan came up through Fractl and Stacker, two of the most link-productive content operations of the last decade, and writes regularly for Search Engine Land and MarketingProfs. Her value to a fintech team is pitch craft. Data studies do not earn links because the data is interesting. They earn links because someone framed a story a finance reporter could file that afternoon.

Best fit for: Teams that produce good research and still get ignored by journalists.

9. Mark Rofe, Digital PR Club

Mark Rofe is a UK link building and digital PR consultant who runs Digital PR Club and a training course on the discipline. He is blunt about what works, which is rarer in this industry than it should be. If your team is small and you need someone trained rather than an agency retainer signed, his material is the shortest route there.

Best fit for: One-person or two-person marketing teams that need to build the skill internally.

10. Vince Nero, BuzzStream

Vince Nero is Director of Content Marketing at BuzzStream and hosts its digital PR and link building podcast. Because BuzzStream sits underneath thousands of outreach campaigns, he sees patterns individual practitioners never do. His theme is relationships over blasts. In fintech, where the pool of credible finance journalists is small, that is not a soft skill. It is the whole game.

Best fit for: Teams doing outreach already and getting reply rates they are embarrassed by.

What separates a link building expert from a link vendor?

A link building expert earns placements through editorial judgment and can tell you exactly why each target site is relevant to your product. A link vendor sells inventory from a spreadsheet and prices it by domain rating. The first one is building an asset. The second one is renting you a metric that decays.

Three questions settle it inside ten minutes.

Name three sites you would target for us, and why. A vendor describes metrics. An expert describes your buyer.
What would you refuse to do? Anyone with no red lines has not read Google's link spam policy, which treats links exchanged for money or goods as requiring qualification.
What do you measure besides links? If referring domains is the only number on the report, nobody is watching whether any of it moved revenue.

I have written before about why organic growth stalls for fintech brands, and the pattern is almost always the same. The links were fine. The page they pointed at was not.

How should a fintech company budget for a link building expert?

Fintech companies should budget for link building as a monthly retainer tied to a target number of editorial placements, not as a per-link purchase. Per-link pricing rewards volume and punishes selectivity, which is the opposite of what a trust-sensitive brand needs. Project pricing works for a one-off data study. Retainers work for everything else.

What moves the price is not the number of links. It is the difficulty of the placement, the original research involved, and whether compliance review sits between your writer and the publisher. Regulated fintech content is slower to produce and slower to approve, and a quote that ignores that came from someone who has not worked in the category.

Be suspicious of fixed per-link menus with DR tiers, because that is inventory rather than outreach, and of any timeline promise at all, because nobody controls Google's release schedule.

Do fintech brands still need a link building expert in AI search?

Yes, but the job description widened. Links still contribute to how search engines assess a site, and Google's helpful content guidance still leans on signals of expertise and trust. What changed is that answer engines weigh how often and where your brand is mentioned, not only where it is linked.

That is why the Ahrefs figures matter. A good practitioner in 2026 chases the citation and the link from the same piece of outreach, which is a different brief than most agencies are working from. I unpacked the mechanics in brand mentions and AI citations, and the short version is that unlinked coverage is no longer a consolation prize.

If your site has no depth on the topic, neither a link nor a mention has anything to amplify. That is the case for topical authority over link volume, and the reason most fintech link campaigns underperform their spend.

Conclusion

Pick the person who fits your stage. Early and unknown, you need someone building authority from scratch and you need them narrow. Established and something broke, you need a diagnosis before you hire an outreach team, because that order costs less. Data and a writer already in place, you may only need pitch craft.

Whoever you choose, judge them on the questions above rather than on a deck of logos. To talk through where your fintech brand sits on that spectrum, read more about Adnen Enterprises and get in touch from there.

Frequently Asked Questions

What does a link building expert actually do?

A link building expert identifies publications your buyers already trust, creates or shapes an asset those publications would want to cite, and pitches it to the right editor. The work is roughly one part research, one part content, and one part outreach. Buying placements from a list is a different job with a different risk profile.

How do I choose a link building expert for a fintech company?

Choose a link building expert who can name specific target publications in your category and explain why each one is relevant to your buyer. Ask what they would refuse to do and what they measure besides referring domains. In fintech, add one more filter: whether they have worked inside a compliance review process before.

Is hiring a link building expert still worth it in AI search?

Hiring a link building expert is still worth it, because the same outreach that earns a link now also earns the brand mention that answer engines weigh heavily. Ahrefs found branded web mentions correlated far more strongly with AI visibility than link metrics did across 75,000 brands. The tactic did not die, the scorecard changed.

What should a fintech company avoid when hiring a link building expert?

Avoid anyone who guarantees rankings, quotes a fixed price per link by domain rating tier, or refuses to name the sites they will target. All three signal inventory rather than outreach. Financial content is reviewed harder than most categories, so a bad placement carries more downside than a missing one.

How long does a link building expert take to show results?

Most fintech link building programs take three to six months before ranking movement is clearly attributable, and coverage usually appears before rankings do. Anyone who commits to a shorter timeline is guessing at Google's release schedule. Track placements and referral traffic monthly so you are not flying blind while you wait.